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IN A WORLD WHERE YOU CAN BE ANYTHING,
BE HUMAN


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The Dual Nature of Humanity: Just as every coin has two sides, every human has their light and shadow. Embracing both is what makes us authentic.

HOW WE USE H.I

Human intelligence is not just a concept—it's the foundation of our technology. It informs, guides, and inspires everything we do, ensuring each layer of technology works together to create insightful, empathetic and meaningful marketing strategies.

  • At the heart of our operations lies the belief that creative ideas are valuable. This fact seems to get lost these days, with the approach of more ideas, more often. Our collaborative and open environment, encourages the free flow of ideas and their thoughtful consideration.

  • By analysing data, we can get insights into what consumers want, how they behave online, and what kind of content they engage with. Human creatives then use these insights to craft stories and messages that resonate.

  • Real-time data allows for real-time adjustments. If a particular strategy isn't working, we can pivot, bringing their unique perspective and understanding of emotional triggers to craft more effective campaigns.

  • While H.I tracks conversions, engagements, and other key metrics, humans ensure that the brand's voice and message remain consistent, providing clients with both tangible and intangible returns on investment.

  • With insights into consumer behavior, human-led creative teams can create more personalized and relevant content, ensuring that it not only reaches the target audience but also resonates with them.

In essence, it's the humans at Havas that breathe life into campaigns, ensuring they're not just effective but also meaningful.


Can A.I truly understand the human heart?
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H.I in our health portfolio.

Southern Cross introduces Sir Ashley Bloomfield as their mind health ambassador

Thought | Wellness | Spirit

thought

In our ‘thought’ portfolio, we are acutely aware that mental wellbeing is a critical component of overall health. To this end, our collaborations focus on elevating mental wellness in the public consciousness and initiating significant changes in this space.

Using the power of storytelling, we presented each child’s journey through a nursery-rhyme-style narrative. This approach transformed the Pause Breathe Smile programme into a relatable children’s storybook experience, helping it resonate more deeply with our young audience and their teachers.

We strive to build such brands in the health sector- brands that live and breathe alongside their audiences, enhancing their health and wellness journey every step of the way.

Southern Cross Healthcare fully funds the Pause Breathe Smile mindfulness programme, making it freely available to children aged 5 –12, throughout Aotearoa.

Southern Cross gave us the opportunity to collaborate with Sir Ashley Bloomfield as a mind health ambassador. His aim is to help promote Pause Breathe Smile, using his considerable experience in public health as a lever to drive awareness of the importance of good mental health and life skills in mindfulness for our tamariki.

We devised a campaign for Southern Cross featuring Sir Ashley which highlights how schools around Aotearoa can access and enjoy the benefits of this proven programme. We’re excited to see how this campaign makes a difference and builds on an earlier campaign from 2022.

This enabled children to express their struggles and experiences in their own unique ways.

Thought | Wellness | Spirit

wellness

Southern Cross Healthcare
Les Mills
SmartVent

Our work advocates for wellbeing, promoting a balanced and healthy approach in all we do.

In our ‘Wellness’ portfolio, we champion the cause of physical health.

Our collaboration with Southern Cross Healthcare was a holistic effort. It brought together several joint venture partnerships in rehabilitation, physiotherapy, mental health, and workplace health services. This amalgamation aimed to further support the good health outcomes of New Zealanders, creating a robust support network that catered to a spectrum of wellness needs.

This campaign was born from the thought, “We’re bringing the most important things back together”. By streamlining these distinct services under Southern Cross Healthcare’s umbrella, we aimed to enhance the accessibility and efficiency of health services, demonstrating their commitment to fostering physical well-being

Our collaboration with Les Mills Nutrition went beyond just promoting healthier lifestyles and the significance of fitness. It was about challenging preconceived notions, debunking myths, and shedding light on the often misunderstood world of nutrition.

We delved into the intricate concept of eating well, unraveling the truth behind commonly held beliefs about nutrition. Our mission was to help audiences sift through the barrage of information, much of which is misleading, to discover the authentic story of what’s actually in the food they consume.

By helping people make more informed decisions about their diet, we not only promoted physical well-being but also empowered individuals to take control of their health. The narrative was clear: understand what you eat, for true wellness begins at the dining table.

Thought | Wellness | Spirit

spirit

Southern Cross Hospitals
Born to Care campaign

We aim to harness the power of authentic storytelling to resonate deeply and spark emotions.

Our ‘Spirit’ portfolio encompasses projects that touch the soul, eliciting deep emotional responses. In this light, the ‘Born to Care’ campaign for Southern Cross Hospitals stands as a testament to the extraordinary spirit of care innate in their staff.

Addressing patient anxiety, this campaign presented the profound narratives of Southern Cross personnel from various roles across New Zealand. Each story, be it of Dave, an anaesthetic technician, Ricci, a theatre nurse, or Elsie, a registered nurse and infection prevention expert, echoed an inherent dedication to care.

From our campaign with Southern Cross Hospitals’ staff stories to the ‘Born to Care’ initiative, we delved into the heart of what it means to be in healthcare. We underscored that many healthcare professionals at Southern Cross aren’t merely trained for their roles - they’re born for them. These heartfelt narratives nurtured a sense of appreciation and trust among the public, showcasing the true spirit of healthcare. 

precision

Pharmaceutical media

We connect messages with audiences, using strategic insights for impactful engagement.

In the rapidly evolving world of media, reaching the right audience at the right moment can be a game-changer. In our ‘Precision’ portfolio, we showcase our prowess in meaningful media placement and audience targeting, ensuring the impactful resonance of your brand message.

Our partnership with Viatris (Mylan), a pharmaceutical giant, underscores this commitment. Collaborating with a trusted name in healthcare, we’ve had the privilege to work with an array of their popular prescription and over-the-counter brands.

Each campaign required us to delve into the unique demands and characteristics of the target audience. Our team carried out meticulous audience research, identified key consumer behaviours, and crafted media strategies that resonated with the specific audience of each product.

By strategically placing ads where they would make the most significant impact, we ensured that each brand’s message reached the individuals who needed to hear it most be it those suffering from erectile dysfunction, anaphylaxis or iron deficiencies, we facilitated meaningful connections between these brands and their niche audiences.

At Havas New Zealand, we believe that strategic media placement isn’t just about ticking boxes - it’s about understanding the human mind, body and spirit and delivering your message effectively and empathetically. Our work with Viatris is testament to this belief, demonstrating our commitment to ensuring your brand doesn’t just reach its audience, but genuinely connects with them at the right moment.

Each of these narratives of Thought, Wellness, and Spirit is woven by our extraordinary Havas team, a group of passionate professionals who listen, engage, and collaborate to create compelling, impactful campaigns.

We invite you to join us as we shape a future where brands mean more, do more, and are more. Together, let’s make the world a better place, one meaningful brand at a time. Welcome to Havas New Zealand - where meaningful matters.

Talk to Ben

+64 21 333 719

Level 2, 85 Fort Street
Auckland CBD
New Zealand