Havas unveils new proprietary research ‘The Science of Desire’, redefining growth in the age of AI.

• New global report reveals that brands building desire are 2.4x more likely to grow, as Havas advances the next phase of its Converged.AI ecosystem, combining emotional connection with the intelligent use of data, technology and AI to drive long-term performance for clients.

• The Group also announces increased investment in Vurvey Labs, a next-generation agentic intelligence scale-up, combining real consumer interviews with AI-powered agents to help brands uncover deep behavioral insights at scale and translate them into actionable strategies and creative decisions.

• Visit our Science of Desire website: https://www.havasscienceofdesire.com/

At Havas New Zealand, we're Deliberately Different by design, bringing strategy, creativity, and media together to deliver ideas that defy convention and drive real results. Talk to us to discover how our challenger mindset can make a disproportionate difference for your brand.