Our work is about delivering outsized impact - ideas people welcome into their lives and clients can measure. We bring strategy, creative, media, and experiential together to build relationships that last, across every channel.
What follows is a selection of campaign that move people and numbers, growing brands with warmth, clarity, and intent.
Commissioned by JDE Peet’s New Zealand, the campaign introduces the new platform, “New Zealand is Our Cup of Tea”, a distinctly local creative direction designed to celebrate Bell Tea’s unique identity and longstanding connection to everyday life across Aotearoa.
With more than 128 years of heritage in New Zealand, Bell Tea continues to be a local presence in Kiwi homes. The campaign elevates this point of difference at a time when the tea category is increasingly dominated by global competitors, reframing Bell Tea as a deeply familiar cultural touchpoint woven into the rituals of daily Kiwi life.
The 'Born to Care' campaign from Southern Cross Hospital celebrates the extraordinary instinct to care found in Southern Cross staff. Addressing patient anxiety, we showcase the profound narratives of our personnel in various roles across NZ. From Dave, an anaesthetic technician, Ricci, a theatre nurse, to Elsie, a registered nurse and infection prevention expert, their stories affirm an inherent dedication to care. Our campaign underscores that at Southern Cross, many healthcare professionals aren't just trained for their roles, they're born for them.
We also believe
where audiences
see our messages
has to be meaningful
as well…
Harnessing our exclusive Mx system, we navigate the media landscape to create impactful connections. Our 'Media Experience' approach uniquely positions our clients within their target audience's context, engaging them through resonating content.
The Mx System turns valuable consumer insights into tangible growth objectives, aligns all stakeholders, and sets measurable KPIs. It ensures we deliver rich and respectful media experiences with the utmost efficacy.
Why do we do it? Because we are steadfast in our belief that 'Meaningful Media' cultivates 'Meaningful Brands'. At Havas, we're committed to not just creating impressions, but making an impact.
To find out more, talk to Raf.
Something to think about.
Pause Breathe Smile-
The Mind Health programme for Kiwi kids.
Worries
stick to kids
like Velcro.
Our objective was to create stories from a kid’s perspective of everyday anxiety, worry and struggle. This resulted in these charming social and TV spots.
We targeted parents, educators, and kid’s. It worked.
The PBS campaign delicately handles a significant issue impacting many young Kiwis, allowing the affected children to express their struggles and experiences in their own unique ways. Instead of dictating the narrative, we merely served as a facilitator, aiding in the creation and production of vivid, childlike visuals that encapsulate their concerns and coping mechanisms under the guidance of the PBS programme's assistance. We empowered the audience by crafting a nursery-rhyme-style narrative that told each child's story authentically. This collaborative approach allowed us to effectively showcase the PBS programme within a relatable children's storybook context.
Lending people imagination
Navigating the world of online lending is no easy feat, especially when vying for attention in the rapid scroll of an Instagram feed. So how do we break through? By resonating personally and meaningfully with our audience. This campaign embraced that concept, merging the enticing allure of 'what could be' with the instant gratification of swift loan approval. By uniting aspiration and practicality, we created a potent catalyst for online loan applications.
Firth strong.
Our true strength isn’t in our concrete. It’s in the people who make it.
Our Job? To make the grey stuff that comes out of a concrete truck meaningful. So instead of focusing on the strength of the product, we concentrated on the strength of Firths 650+ strong team, and their personalities. As you can imagine there are a fair few characters at Firth. We used their personalities in a social strategy, that resulted in massive engagement and has placed Firth as the social leader in their industry.
